Ten Pay Per Click Tactics For Your Web Business

Published: 26th June 2015
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Pay-per-click advertising is a very effective process to create a customer list for your internet business. However if it's not used correctly, it can be a very expensive path to success.

Anyone who has at any time used the internet has seen pay per click adverts . They are the adverts at the top of the search result page and shown on the right hand side. They are often referred to as 'sponsored links' and may appear in a shaded background.

Pay Per Click work for any business and will draw in potential customer leads to your business because those individuals are actually looking for your type of products or services. For instance , if your internet business is all about home baking and a website user types 'cake baking tips' into a search engine and 'cake baking tips' is among your keywords, they will see your pay per click advertisementif you have placed a suitable bid for that keyword.

Nevertheless , with PPC marketing , you still need to know how advertising works and how to produce effective adverts in order to remain competitive against other online businesses. The two top PPC search engines are Google and Bing.

Here are 10 PPC Techniques For Your Internet Business

1. Have keywords on the display URL.

If you are concentrating on any keyword, for example 'real estate' then generate a display link with the words 'real estate' in it.

2. Test various advertising styles .

You won't know what type performs the best until you have actually tried them. You can trial soft styled writing with a hard selling pitch. You should give each style time to evaluate the results and then decide which one provides the best result.

3. build an effective squeeze page.

This is where you will direct a user when they click on your advert . Make certain that your squeeze page is obviously relevant to your advert and gives the benefits of your product or service. Include an opt-in form on your squeeze page to capture the users email address so that you can add them to your prospective customer list.

4. Have keywords within your squeeze page.

The keywords on your squeeze page should preferably be the actual words that the potential customer has entered into the search engine. It is important because the only reason a user clicked on your advert was because it included the keyword that they were looking for.

5. Avoid sending potential buyers to your website homepage.

Sending your potential customers to a non-specific page will not get you results if it is does not relate directly to the topic of your ad . The potential buyer will leave and not come back . This will throw away your PPC budget.

6. Bid for your ad positioning properly .

Be sensible when you're bidding. Don't bid for anything more than what you can afford to pay. Bid as little as possible while still making sure that your advert is on page one.

7. Write different PPC adverts .

This is a very effective technique but not many businesses use it. Write advertisements that are unique to each individual keyword that you use so that you can track which are the most effective.

8. Create your keywords thoroughly .

There are three keyword choices with PPC advertising.

Exact match means having an exact keyword match which triggers a listing. This is the ideal keyword that you want.

Phrase match is the keyword phrase which can help to trigger a listing. This is the second best option .

A Broad match is a listing can be brought about even if the keywords are not in right order or are split up by other words. This can drive traffic but the leads will not be as qualified as an exact match

9. Make use of a keyword research tool.

Keyword research tools support you to find out what keywords are being used to search for the products or services provided by your online business.

10. Do not forget the objective of your PPC ad .

Your ad is selling the click not selling your products or services. Your ad is the bait , to get people to your squeeze page and then onto your list. Your website and your email follow-ups will do the selling for you.


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When building an online business there can seem to be a mountain of obstacles to climb - from understanding pay per click advertising to search engine optimisation, from blogging to social media marketing, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily give your online business a boost click here.

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